Listen To Story Above

Animal rights activists have released disturbing footage targeting former NBC “Today” show host Matt Lauer, alleging sheep abuse at his New Zealand estate’s farming operation.

The video, provided to the New York Post by People for the Ethical Treatment of Animals (PETA), shows concerning incidents at Hunter Valley Farming, which operates on a portion of Lauer’s expansive 16,000-acre property.

Responding to the allegations, Lauer’s representative stated that the former TV personality was unaware of any misconduct and has initiated an internal investigation into the tenant’s operations. The statement to the Post emphasized that Lauer was “deeply disturbed and saddened” by the reported incidents.

PETA’s accusations detail troubling treatment of sheep, including physical abuse and medical procedures performed without proper pain management. PETA President Ingrid Newkirk described the situation bluntly, stating, “Matt Lauer’s New Zealand getaway is hell for scared sheep who are flung about, pinned down and cut up.”

The property, which Lauer acquired for $9 million shortly before his dismissal from NBC amid sexual harassment allegations, includes various facilities such as hiking trails, rental lodges, and a cattle operation. The estate features a luxurious five-bedroom lakefront residence and is situated approximately two hours from Queenstown.

The sheep farming operation is managed by Digby and Hannah Cochrane. In their defense, the couple issued a statement explaining that they employ independent shearing contractors who adhere to New Zealand’s industry standards and accepted practices.

PETA’s investigation, which included this facility among 11 others, documented concerning practices such as workers allegedly dragging sheep across floors by their legs and dropping animals onto hard surfaces before forcing them into pens.

The controversy comes as Lauer appears to be spending more time in New Zealand, having sold his $44 million Hamptons residence in 2022. The former host, who has consistently denied all previous allegations that led to his NBC departure, was never charged with any crimes.

The situation highlights ongoing concerns about animal welfare in the wool industry, particularly significant given New Zealand’s position as a major global wool supplier.