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The Harris campaign is reportedly employing a targeted advertising strategy, tailoring its message on the Middle East conflict to different voter demographics. According to a CNN report, Facebook ads featuring Vice President Kamala Harris were directed at Jewish voters in Pennsylvania last month.

In these ads, Harris affirmed her unwavering support for Israel’s right to self-defense and condemned the October 7 attacks by Hamas. She emphasized her commitment to ensuring Israel’s ability to protect itself and her readiness to take action against Iran and Iran-backed terrorists if necessary.

However, the report noted that the ads omitted portions of Harris’ speech that acknowledged the suffering in Gaza. This selective editing highlights the campaign’s efforts to appeal to specific voter groups.

Simultaneously, the campaign launched a separate ad targeting Arab-Americans in Michigan. In this ad, Harris expressed solidarity with civilians in Gaza, describing the situation as “devastating” and emphasizing the need for action based on “common humanity.”

These contrasting messages reflect the campaign’s attempt to navigate the complex political landscape surrounding the Middle East conflict. The strategy aims to appeal to both Jewish voters in Pennsylvania and Arab-Americans in Michigan, two key demographics in battleground states.

The Harris campaign’s approach comes amid growing concerns in Michigan, where some Arab-Americans have expressed dissatisfaction with the Biden administration’s handling of the Middle East situation. This discontent has led to threats of withholding support for the Democratic ticket.

Meanwhile, former President Trump is making efforts to appeal to Arab-American voters, as evidenced by his recent campaign stop in Dearborn, Michigan, a city with a significant Muslim population.

Both the Harris and Trump campaigns are actively competing for the support of Jewish voters in Pennsylvania, recognizing the importance of this demographic in the swing state.

The divergent messaging strategies employed by the Harris campaign underscore the challenges of addressing the complex and sensitive issue of the Middle East conflict while attempting to maintain support from diverse voter groups.